Airbnb’s Gladiator Challenge: A Modern-Day Fight at the Colosseum

Airbnb's Gladiator Challenge

In an unexpected twist on ancient history, Airbnb has made headlines with a bold promotional stunt that combines history, modern-day spectacle, and a touch of gladiatorial flair. The event, titled “Face Your Gladiator II: Destiny with Strength and Honor at the Colosseum,” invites guests to experience a thrilling, one-of-a-kind night at one of Rome’s most iconic monuments.

For just a few lucky participants, the Colosseum—where gladiators once fought to the death—has become the stage for a modern-day “gladiator” competition. But rather than actual bloodshed, the event promises a symbolic battle, giving winners the chance to “fight” with fellow participants in an epic challenge, all set against the backdrop of the ancient arena.

An umpire will still be provided, and the initiative will be organized in collaboration with Ars Dimicandi and the Gruppo Storico Romano, respectively an association focused on ancient combat and one of experts in historical reenactment.”

ars dimicandi
Gladiators from Ars Dimicandi fighting (picture from the website https://www.arsdimicandi.it/)

Airbnb’s stunt is part of their ongoing efforts to offer unique and immersive experiences for travelers. This event, which will be hosted at night, is designed to bring the past to life, blending a modern adventure with the storied history of one of the world’s most famous monuments. Guests will not only test their strength and honor in a gladiator-style contest but will also enjoy a historical tour of the Colosseum, learning about its ancient past before stepping into the “arena” for their symbolic fight.

It is also, of course, a way to promote the movie “Gladiator II”, which will be released on November 14th, 2024 in Italy and on November 22nd in the US. 

This is not the first time historical reenactments have been organized at the Colosseum. Two years ago, a group of enthusiasts staged gladiator fights, but they did so outside the walls. However, this is the first time that major companies, including one that bases its business on short-term rentals—which have sparked protests in various Italian cities, including Rome itself—are involved in such an initiative. Additionally, this time the event will take place inside the amphitheater, which will be open to the public after sunset for the first time ever.

The Colosseum: A Symbol of Ancient Rome’s Glory

The Colosseum was the heart of ancient Rome’s public spectacles. Built around 70-80 AD, it hosted gladiatorial contests, wild animal hunts, and mock sea battles, all designed to entertain and demonstrate the power of the Roman Empire. Over 50,000 spectators could fill the Colosseum’s tiers to watch these bloody and often deadly games.

gruppo storico
Members of the Gruppo Storico Romano at the Circus Maximus (from the website https://www.gruppostoricoromano.it/)

Today, the Colosseum stands as a UNESCO World Heritage site and one of the world’s most visited monuments. While its days of gladiator battles are long gone, it continues to captivate visitors with its grandeur and historical significance.

Airbnb’s Experience: A Bold, Unlikely Journey into the Past

Airbnb’s attempt to recreate a gladiatorial experience, however symbolic, raises interesting questions about the intersection of history and modern entertainment. The event allows travelers to momentarily step into the shoes of ancient gladiators, while also providing a deeper appreciation for the Colosseum’s historical context.

It’s important to remember that these experiences, while thrilling, are not just about recreating the past—they also encourage deeper reflection on the brutality of gladiatorial combat and the Roman Empire’s complex culture. The Colosseum, once a site of death and entertainment, now stands as a symbol of Rome’s enduring legacy, drawing millions of visitors each year.

While such modern-day spectacles capture the imagination, they also highlight the enduring fascination with Rome’s history. The Colosseum remains a window into the world of the ancient Romans, offering insights not only into their entertainment but also into the politics, power, and society that shaped the empire.

How to request to book

Adventurous spirits eager to make history can request to book an exclusive gladiator experience at the Colosseum starting November 27 at 6:00 AM PT, with bookings available through December 9 at 11:59 PM PT. To reserve your spot, visit airbnb.com/gladiatormovie. Please note that guests are responsible for their own travel arrangements to and from Rome, Italy.

A Deep Dive into Ancient Rome: Exploring the Colosseum and More

L6A2316 e1703224614570

If you’re intrigued by the history of the Colosseum and want to explore more of ancient Rome, there’s no better way to experience the city than with a guided private tour. Italian ArtVentures offers exclusive tours of the Colosseum, Roman Forum, and Palatine Hill that allow you to immerse yourself in the fascinating world of ancient Rome, far beyond the modern-day spectacles.

With a private tour of the Colosseum, you’ll skip the lines and dive deep into the history of the arena. Your expert guide will walk you through the amphitheater’s intricate design, share stories of gladiatorial combat, and explain the significance of the games that once took place here. Learn about the Colosseum’s construction, its role in Roman society, and its eventual decline.

But the Colosseum is just one piece of the puzzle. The Roman Forum was the beating heart of ancient Rome’s political, religious, and social life. Explore the ruins of temples, government buildings, and marketplaces, where some of the most important events in Roman history took place. Your private guide will bring the ancient ruins to life with stories of power, intrigue, and scandal that shaped the Roman Empire.

And just a short walk away, you’ll find Palatine Hill, one of the seven hills of Rome and the site where Romulus is said to have founded the city. It’s also home to the ruins of grand imperial palaces and offers stunning views of the Forum and the Colosseum.

Why Choose Italian ArtVentures for Your Colosseum and Ancient Rome Tour?

At Italian ArtVentures, we specialize in private tours that offer a personalized and intimate experience of Rome’s most iconic landmarks. Our expert guides provide fascinating insights into the history of ancient Rome, ensuring you understand the significance of each site you visit. Whether you’re stepping into the Colosseum’s shadow, exploring the ruins of the Roman Forum, or walking the paths of the emperors on Palatine Hill, our tours offer a deeper, richer understanding of Rome’s glorious past.

We offer:

  • Skip-the-line access to the Colosseum, Roman Forum, and Palatine Hill.
  • Access to the Colosseum Underground, Attic, and Arena
  • Private, fully tailored tours that suit your interests and pace.
  • Expert, knowledgeable guides who bring history to life with engaging commentary.
  • Comfortable, air-conditioned transportation if needed.

Don’t miss the opportunity to step back in time and walk in the footsteps of gladiators, emperors, and politicians. Our private tours of the Colosseum, Roman Forum, and Palatine Hill will give you a unique and unforgettable experience of ancient Rome.

Book Your Private Ancient Rome Tour Today